Curriculum

Program Design

The Program is a full-time 2-year MBA (120 ECTS) but taught intensively over 18 months. The selected multidisciplinary approach makes this master’s program unique. The courses are taught jointly by professors from UGM and UiA, and practitioners from private businesses and public offices are invited as guest lecturers in most courses. Faculty members from participating AUN universities will also be invited as guest lecturers, based on their scientific qualifications and regional competencies from various parts of ASEAN.

Combining competence from business school disciplines, such as Finance, Marketing, Strategy, and Business Ethics, with knowledge and experience from environmental sciences, such as Forestry, Agronomy, and Engineering, shall lead students to a deep understanding of ecological problems and solutions. A practical case-study approach and field visits throughout the courses will educate and train students in economic-ecological system analysis. Throughout the study program, students will learn about the necessity of multi-stakeholder engagement and corporate and public social responsibility.

Program Structure

Semester 1

Core Courses (45 ECTS)

  1. Business Ethics for Sustainability

  2. Leadership Communication

  3. Marketing Management

  4. Operations and Technology Management

  5. Leadership and Organizational Behavior

  6. Financial Management

Pre-MBA

Two-month intensive preparatory courses on Business and Management, Accounting and Finance, Managerial Economics, and Statistics for Business Decision

Semester 2

Focus Courses (15 ECTS)

  1. Strategic Management

  2. General Business Environment

Concentration Courses (30 ECTS)

  1. Food Security and Conservation Management

  2. Marine Resources and Coastal Management

  3. Urban Planning and Management

  4. Energy Resource Management

  5. Research Methods

Semester 3

Contribution (30 ECTS)

  1. Internship

  2. Master’s Thesis

Semester 1

Business Ethics for Sustainability

Normative principles of individual and business behavior are usually taught in business management programs; however, this course uniquely explores the core areas of ethical concerns vital to sustainability management, from personal and local levels to collective and global perspectives. It covers topics such as personal freedom and choice, organizations, and the governance of ecosystems at local, regional, and global scales. The course aims to give students a thorough understanding of human responsibility for environmental sustainability. It also examines ethical norms and standards related to ecosystems throughout history and across cultures. Relevant cases demonstrate how business and environmental outcomes are shaped by ethical norms and standards. Additionally, the course discusses how responsible business behavior can be certified through standardized measures of CSR (corporate social responsibility), such as those established by the B-Corp (beneficial corporation) criteria.

After completing the course, the student should:

  • Understand the general importance of ethics in business decisions.

  • Have an overview of ethical theories and practices globally.

  • Be able to make conscious ethical decisions in dilemmas related to sustainable business practice.

  • Have a good understanding of the role of innovation in sustainability management.

  • Be able to evaluate the usefulness of various ethical and sustainability certifications.

Leadership Communication

Successful leaders need to be effective communicators. In addressing sustainability challenges, effective communication skills become even more important. This course will focus on initiatives that facilitate interaction between leaders and employees in an organization to encourage engagement in sustainability practices. Students are provided with a comprehensive view of communication, its general scope in business, and its special importance for creating sustainable business practices. We offer students, as future leaders, the tools needed to build communication capacities for use in interpersonal, organizational, and external relations. This includes efforts to develop the students’ emotional intelligence, which is especially important for communicating values and aspirations to an audience. Leadership communication capabilities that foster meaningful collaboration, interaction, and engagement in sustainability issues will be crucial for the next generation of successful managers.

Upon the completion of this course, the student should be able to:

  • Demonstrate the management of fundamental business communication skills, by speech, in writing and reporting, and in negotiating.

  • Prove a strong competency in oral and interpersonal communication, including one-on-one, small-group communication, public presentations, and the use of social media.

  • Understand and implement efficient intercultural communication.

  • Make efficient use of professional technologies for business communication.

  • Understand environmental, ethical, and legal concerns in business communication and negotiations, locally and globally.

  • Use communication to create environments that empower employees.

Marketing Management

This course places sustainability at the centre of discussion, focusing on the impacts and responsibilities of firms. Although it may seem to many that marketing initiatives create more environmental problems than solutions, marketing offers mechanisms for positive change by linking market participants. This course evaluates the role of marketing and marketers by examining how firms recognize shifts in consumer attitudes and behaviours, and how they design a marketing mix. It discusses how firms can build an internal culture of ‘succeed and sustain’ and express this attitude through green marketing communications and nurtured partnerships with stakeholders. This course encourages a re-evaluation of traditional marketing principles and practices and applies new paradigms based on a holistic approach that emphasizes the ‘triple bottom line’ in marketing strategies.

Upon the successful completion of this course, students will be able to:

  • Identify and explain the four basic elements of the ‘marketing mix’ (product, price, place, promotion) and the dimensions of holistic marketing.

  • Understand demographic and ideological changes in consumer preferences and behavior.

  • Realize the potential of professional marketing in promoting environmental sustainability.

  • Critically analyze commercial and public marketing strategies and activities, considering not only consumer satisfaction but also societal responsibility.

  • Develop and evaluate sustainable marketing communications within organizations.

  • Critically distinguish between defensible marketing and ‘greenwashing’.

Operations and Technology Management

Technology permeates our daily lives and is transforming how organizations manage their operations. In today’s digital economy, operations managers must integrate technology into sustainable value-creation processes across globally connected supply chains. This integration enables effective collaboration and helps organizations achieve sustainable competitive advantages. This course equips students with the concepts and frameworks needed to address challenges in operations and technology management as presented in our course plan. Students will develop critical thinking skills and managerial capabilities essential for designing process flows, managing quality, implementing sustainable practices, and building operational resilience—all crucial competencies for running technology-enabled operations efficiently and effectively.

Upon the successful completion of this course, students are expected to:

  • Understand complex processes underlying environmentally friendly value creation through innovative technologies and efficient operations management.

  • Be able to examine the efficient use of information technology and artificial intelligence for a reduced carbon footprint in various sectors.

  • Understand elements of environmental sustainability at various steps of complex value chains and integrate them into commendable operations strategies.

  • Apply concepts and tools using real-world data sources to analyze the environmental impacts of operations and technology management.

  • Utilize lifecycle thinking and strategies for green viability and decision-making in operations management.

Leadership and Organizational Behavior

This course is designed to anticipate and respond to business dynamics to enhance sustainable management, where leaders must effectively manage human resources by understanding and applying the Organizational Behavior (OB) discipline. This course introduces managerial dilemmas for organizations as they adjust to sustainability challenges, including how to balance short-term priorities with long-term visions, organizational change with stability, strategic goals with day-to-day implementation, and local and domestic responsibilities with international and global concerns. The course presents OB as a discipline that helps leaders understand individual and group behaviours, as well as the influence of organizational processes on achieving organizational effectiveness and social and environmental sustainability. Students will be encouraged to transition from being isolated players with individual-oriented competencies to becoming more responsible team players with social responsibilities.

Upon completion of this course, students are expected to be able to:

  • Possess self-awareness of their own behaviors toward sustainable management and how this new way of thinking is used to guide their interaction at the workplace.

  • Identify and explain the application of the environmentally friendly input-process-output principle.

  • Understand the challenges of sustainable management in transforming individuals, groups, and entire organizations.

  • Plan and implement strategies for inclusive management, with special emphasis on gender and disability matters.

  • Comprehend the concepts and tools for strategically changing organizational behavior.

Financial Management

Typically, investors make capital allocations based solely on expected financial performance. Over the last decade, however, there has been a shift in thinking among financiers, leading them to focus more on the environmental and social impacts of their investments. Today, finance managers eagerly consider not only the UN Sustainable Development Goals but also how their firms can achieve sustainable growth. Firms and their stakeholders have become increasingly aware of how sustainability aspects and financial viability interact. This course will identify various facets of sustainability, such as environmental, social, and governmental factors, and incorporate these into financial analyses. The course emphasizes a long-term perspective in financial analyses and decision-making, including financing (e.g., green bonds) and investment models (e.g., investments in low-carbon solutions or infrastructure projects). The course also facilitates discussions on questions such as: What are the impacts of sustainability adjustments on financial returns? How do sustainability-adjusted simulations differ from standard financial models? This course aims to cultivate responsible financial managers who can make business decisions without compromising long-term environmental and social stability.

Upon the successful completion of this course, students will:

  • Have in-depth knowledge of valuation and capital budgeting in a corporate context.

  • Have the competence to analyze cases and solve problems in financial management.

  • Be able to integrate environmental, social, and governance issues into investment models.

  • Understand the sustainability risks and opportunities relevant to finance professionals.

  • Have intimate knowledge of different financing vehicles for sustainable investments.

  • Have a practical understanding of applying ESG reporting and other relevant tools

Semester 2

Strategic Management

The course provides an overview of the most important theories, concepts, and tools in general strategic management. The purpose is to define and analyse the major strategic issues and functions that managers must understand to operate both effectively and sustainably in an international business and governance context. Special attention is paid to the institutional framework surrounding strategic managers and to questions of environmentally and socially responsible management. We introduce and discuss the business impacts of accommodating the ESG criteria (Environment, Social, Governance) and the Triple Bottom Line and 3P (People, Planet, Profit) frameworks. The course will also investigate theories and practical applications of a circular economy. Cases will be presented where the maintenance of materials, products, and components at a high utility level, as well as the recovery and regeneration of products and materials, open up new business potentials.

After completing the course, the student should have:

  • In-depth knowledge of key theories in general strategic management.

  • Ability to apply central concepts and tools in general strategic management to practical business operations.

  • An analytical perspective on business models that drive change towards environmental sustainability.

  • A good understanding of how ecological concerns shape business strategies and generate new business opportunities.

  • An understanding of how new regulatory frameworks shape market opportunities for companies in ASEAN and beyond.

  • Practical skills in applying the GRI standards through a GRI certification

General Business Environment

This course aims to train students to obtain a deep understanding of the Asian, particularly the ASEAN, social and political environments and their impacts on business and government. Theoretically, the course builds on New Institutional Economics, where institutions are understood as the ‘rules of the game.’ Diversity and multiplicity characterize the ASEAN countries, and the pluralism of formal laws and regulations and informal norms and customs must be comprehended to develop environmentally sustainable and economically efficient management of business and government units. This course examines the complex socio-political and cultural landscapes of businesses and governments in the ASEAN region. It addresses how organizations and institutions, both formal and informal, prevail, emerge, and change in response to the dynamic local and global contexts. Climate change represents some of the most urgent environmental, social, and economic challenges internationally. This course explores the legal, political, and business challenges of addressing and responding to climate change.

On successful completion of the course, the student should be able to:

  • Examine and understand the cultural, social, and political contexts impacting doing business in ASEAN and beyond.

  • Identify and quantify sources of national economic growth and preconditions for sustainable economic development.

  • Understand the role of institutions, including practices of collusion and corruption, on business operations and socio-economic development.

  • Recognize national, regional, and global reasons behind economic turmoil and crises.

  • Critically analyse cases of climate change and GHG emissions and reduction.

  • Incorporate climate change and carbon trading schemes (cap-and-trade) in business decision-making.

Food Security and Conservation Management

Agriculture is a way of life in ASEAN, with eight of the ten countries heavily reliant on agriculture as a primary source of national income. In nations such as Myanmar and Laos, the sector contributes more than 40% to GDP. ASEAN is a significant producer and exporter of palm oil, crude rubber, rice, sugar, seafood, and fruits. However, the sustainability of the sector currently faces threats from land conversion, climate change, and unsustainable farming practices. While achieving food security remains a major social, political, and economic issue globally and regionally, the challenge is particularly pronounced in poorer countries, where efforts to address it are hindered by limited knowledge and environmental degradation. Globally, agricultural production will need to double over the next three decades to satisfy the growing demand driven by population growth, primarily in developing countries. This course discusses the evolution of agricultural systems and food security in relation to land conversions, climate change, and environmental pollution. Emphasis is placed on management and new technologies, product platforms, and innovative business models, which are likely to lead the transition from both traditional peasant and modern industrial agriculture towards a socially just and environmentally sustainable food production and distribution system. New conservation paradigms now view protected areas more as nature-socio systems, rendering ‘fortress conservation’ obsolete. The course will present theories of the ‘tragedy of the commons,’ common-pool resource management, community-based and co-management regimes, including multi-stakeholder agreements and multi-disciplinary thinking.

Upon the successful completion of this course, students will be able to:

  • Understand the basics of crop and husbandry production, including biotechnology principles, irrigation, fertilization, and plant protection.

  • Assess the consequences of various biomass production on soil fertility and erosion, water and air pollution, biodiversity, greenhouse gas emission, food security, and on local societies.

  • Analyse economic, environmental, and social consequences of alternative land-use conversions in specific contexts.

  • Develop business models for various biomass production and distribution.

  • Quantify the costs and benefits of ecosystem services (PES) and critically analyze how economic benefits can be fairly distributed among stakeholders.

  • Develop business models for the sustainable use of forests and conservation areas.

Marine Resources and Coastal Management

The increasing negative impacts of human interaction with oceans and coastal ecosystems call for competence-building in marine resources and coastal management (MRCM), especially in a seafaring and archipelagic region like ASEAN, which has 173,000 km of coastline. MRCM includes traditional marine activities such as fisheries and shipping, as well as marine reserves, tourism, mining, subsea pipelines, and the development of aquaculture and offshore renewable energy sources. The intensity of marine resource and coastal use has heightened awareness of the need to coordinate the spatial and temporal relationships between the ecological and economic dimensions of marine and coastal systems. This course first introduces the fundamental concepts of marine and coastal resources, including introductory oceanography and marine ecology. Next, the course explores business, management, and economic theories and analyses used as tools to inform and enhance MRCM, such as theories of economic incentives and public versus private goods. Finally, the course presents and discusses case studies of conflicts in the use of marine and coastal resources, particularly in ASEAN. 

After completing the course, the student should be able to:

  • Identify and map potential ocean and coastal resources.

  • Understand physical and socio-political factors in resource use dynamics (e.g., tides and waves, erosion and tsunamis; profit interests and government regulations).

  • Critically utilize available tools to assess economic resource values and ecological vulnerability.

  • Understand and utilize ecological balance and carrying capacity analyses, such as EIA (environmental impact assessment) and SEA (strategic environmental assessment).

  • Critically assess the strengths and weaknesses of various policy and regulatory frameworks.

Energy Resource Management

Research shows a clear correlation and causality between energy consumption and economic growth, not least in emerging economies such as those in ASEAN. The proven negative impacts of the extensive use of fossil energy sources, especially on global warming, put pressure on the development and efficient utilization of various renewable energy sources. Conventional energy sources and supply infrastructures are therefore undergoing rapid changes, which contribute to heightened risks but also new business opportunities in the energy sector. This course firstly offers an overview of energy resources and the management of energy production, supply, and sustainability. Further, the course systematically examines the intersections among energy resources and the environment, energy use and economic development, and energy demand and supply. Finally, the course analyses potential strategies for improved access to energy, particularly electricity, for unserved and underserved regions and populations.

After completing the course, the student should be able to:

  • Understand the use of primary energy sources, electricity generation, and types and characteristics of power plants.

  • Discuss strategies to promote renewable energies (e.g., feed-in tariffs, tax holidays, and renewable portfolio standards).

  • Have a deep understanding of management issues and challenges related to energy production and distribution.

  • Develop frameworks that enable enhanced renewable energy usage.

  • Contribute to increasing energy efficiency.

  • Understand energy costing across the power plant lifetime (levelized cost of energy, LCOE).

Urban Planning and Management

As observed worldwide, economic growth in ASEAN has been, and will continue to be, significantly driven by urban centres. The ASEAN urban population is expected to increase by 90 million people over the next 10 years. Issues such as traffic congestion, water supply, air quality, waste disposal, poverty, and citizen security will significantly influence the quality of life for hundreds of millions of people. Urban expansion is consuming land and natural resources while reducing biodiversity. Conversely, cities are also viewed as the nexus of sustainable human living, with residents using resources more efficiently, having broader access to health, educational, and cultural services, and demonstrating greater innovation. This phenomenon is referred to as the urbanization paradox, and ‘smart cities’ have been introduced as a concept and strategy to address urban growth challenges. This course offers informed theoretical discussions and practical tools in three main fields of urban management: intelligent traffic systems, secure and clean water supply, and efficient waste disposal. Practitioners from private businesses and urban governments will be invited to the class to share insights on the latest challenges and solutions in these areas.

Upon the successful completion of this course, students will:

  • Understand the contexts, rationales, meaning, and challenges of urban planning and management.

  • Understand the principles, instruments, and strategies for urban management.

  • Be capable of evaluating best practices/cases in urban management.

  • Choose and utilize IT systems precisely and contextually as foundations of Smart Cities.

  • Understand the basic principles of current technologies for affordable clean water supply and wastewater treatment.

  • Have in-depth knowledge and analytical skills in solid waste management for effective environmental protection.

Research Methods

Environmental sustainability is a multifaceted issue that demands research methods accommodating complexity as part of the research agenda. In this course, emphasis is placed on participatory action research and design thinking as components of the qualitative research methodology, enabling a deeper understanding of the realities and challenges of implementing sustainable management in organizations. This course aims to prepare students for their engagement in internships, data collection and analysis, and thesis writing at their various locations. It will foster students’ analytical capacity and reflexive stance towards relevant sustainability challenges, stimulating grounded interventions for effective solutions. Specialized workshops on data collection and thesis writing will be held as part of the course, focusing on various aspects of the themes studied in the concentration courses.

After completing the course, the student should:

  • Be able to formulate precise research questions and design suitable methods for data collection and analysis of relevant issues related to business and sustainability.

  • Demonstrate the ability to evaluate ethical aspects of applying different research methods.

  • Be able to demonstrate how both quantitative and qualitative methods can be applied in business studies.

  • Have the basis for structuring and writing an academically stringent master’s thesis.

  • Have in-depth knowledge about design thinking and action research approaches for co-creation processes.

Semester 3

Internships

All students must complete an internship at a relevant business enterprise or government institution during the last semester of this master’s program. The internship work must relate to the topics of the selected concentration courses and the master’s thesis. Since the program has the budget to invite guest lecturers from leading business enterprises and government institutions to teach in the concentration courses, it is assured that organizations across various business and government sectors in the participating countries will be willing to host students as interns. The internship experience will provide students with access to knowledge and data for their research and thesis writing. This work experience will significantly enhance the students’ competencies and contribute to their further career development.

On successful completion of the internship, the student should:

  • Understand specific challenges regarding social and environmental sustainability in the actual business context.

  • Demonstrate a strong knowledge of the formal management systems in the company/organization.

  • Have a solid understanding of the company’s daily challenges related to energy efficiency and ecological footprint.

  • Be able to support suggestions for practical solutions for improved environmental performance based on academic analyses.

  • Have a good practical understanding and a strong empirical basis for writing the master’s thesis.

Master’s thesis

The Internship will serve as the data-collection component of the master’s thesis, which together will provide students with 12 credits / 30 ECTS. Qualified professors and lecturers from the participating universities will supervise research and writing for the master’s thesis. The selected topics for the master’s theses will be related to the students’ chosen specializations in the concentration courses of the program.

Upon successful completion of the combined Internship and Master’s Thesis, the student should be able to:

  • Demonstrate thorough knowledge of the field of research.

  • Critically evaluate research performed by others.

  • Apply relevant theories and methods to study an academic issue, and independently analyze empirical data.

  • Conduct independent critical research and scientific, stringent reporting based on high ethical standards.